Contract Ended
Experience :
5 months
MUKESH VISHWAKARMA
Designation : Digital Marketing Expert Branch Name : Gurgaon
Contract Ended : Employment contract has ended.
About MUKESH VISHWAKARMA
Highlights
Paid Advertising: Google Ads (Search, Display, Performance Max, Video) | Meta Ads Manager | YouTube Ads Analytics & Tracking: Google Analytics (GA4) | Google Tag Manager | Meta Pixel | Conversion Tracking | UTM Setup Strategy & Optimization: A/B Testing | Audience Segmentation | Remarketing | Budget Pacing Lead Generation: Phone Call Tracking | Lead Form Ads | ROAS Optimization Tools: Excel | Google Sheets | WordPress | Google Merchant CenterEducation
Google Ads — Canvasjet.com (E-commerce, UAE) • Achieved 451.86% ROAS with dh319 spend generating dh1,441 conversion value; overall account CTR of 4.52% and ROAS of 268.03%. Google Ads — Yeti the Himalayan Kitchen (Food & Hospitality) • Drove 7.28K conversions from 22.3K clicks at ₹1.24 avg CPC and ₹3.79 cost-per-conversion — one of the most cost-efficient campaigns in the portfolio. Google Ads — Laws&Beyond.com (Legal) • Generated 32 phone call leads from 204 clicks at 15.69% conversion rate and $6.47 CPC — high-intent lead generation for a competitive legal services client. Meta Ads — Proffini.com (E-commerce Fashion) • Ran 13 creative ad variants generating 3,656 Instagram profile visits at ₹1.35 cost-per-result across 5.14L impressions and ₹4,943 total spend. Meta Ads — Curatingexperiences.com (Travel) • Generated 191 Meta leads across 5 campaigns targeting cultural and spiritual travelers at ₹64–101 per lead with 1.63–3.06% CTR. Beatz Bazaar — E-commerce Brand Campaign • Executed 2-week Meta + Google campaign with ₹15K budget: 10.5K clicks at ₹0.97 CPC (Meta) and ₹1.97 CPC (Google); also improved targeting using GA4 traffic analysis. CERTIFICATIONS • Digital Marketing for Performance & Growth — IIM Kozhikode (Feb–Dec 2024) • Digital Marketing Simulation — IIM Kozhikode (Dec 2024) • Google Ads Search Certification — United Latino Students Association (Oct 2024) • Google Ads Measurement Certification — United Latino Students Association (Oct 2024) • Master Google Analytics Reports and GTM Basics — Udemy (Feb 2025) EDUCATION B.B.A. – Marketing 2013 – 2016Experience
Performance Marketing Professional with 1+ year of hands-on experience managing ₹41L+ in combined ad spend across Google Ads and Meta Ads for 8+ clients across e-commerce, legal, food & hospitality, travel, interior design, and wellness industries. Delivered proven ROI — including 451.86% ROAS for an e-commerce client, 15.69% conversion rate for a legal firm, and ₹3.79 cost-per-conversion for a food brand. Proficient in Search, Display, Performance Max, Video, and Meta conversion campaigns, with deep expertise in GA4, GTM, Pixel tracking, A/B testing, and LTV/CAC analysis. Certified in Digital Marketing for Performance & Growth from IIMKozhikode.Language
- Hindi
- English
